Raluca - Ever since I was a little girl I was fascinated by powerful women: the ones that look effortlessly beautiful, while being the sharpest in the room; the ones that are kind and caring, but also strong and confident; the ones that stick to their values and never cut corners; the ones that are always striving to become the best versions of themselves and still have the energy to encourage other women to do the same.
Although playing a crucial role in how we feel about ourselves, I always felt that the cosmetic industry is not really catering to these women or to the ones that want to become these women. With a very peculiar skin type, it was very difficult for me to find the brand that shares my values while also addressing my problems.
And that is what inspired me to start Looca Beauty. I want to offer women an alternative type of beauty. A cultivated conscious beauty based on all natural ingredients with superior performance, love for the environment and great respect for women.